I got this light as a replacement for an older amber strobe on my plow truck.For context, I use it to comply with my state's laws for a flashing amber light while plowing proximal to the roadway (my driveway only- I don't plow commercially).The cord is long enough that I can plug it in to the 12v socket on the dash and run it out to the back window, where it sits atop my headache rack.There are a number of different strobe functions/intensities that you can choose from. For me this is nice, as I have the ability to select the least annoying one possible; however, if you were looking for maximum visibility there are also plenty of different settings.Two features that stood out to me compared to my previous strobe of similar design:1. The cord is routed through an opening in the base. My old strobe was run through an open grommet and ended up coming loose and pulling out after a couple of snow seasons. With this one captured in the base it is less prone to being pinched or falling out entirely.2. My previous strobe also had a magnetic base, but was covered with a layer of foam which reduced the strength of the magnet, and resulted in it falling off once in a while. This light uses a rubber base that almost looks like a suction cup, and brings the magnet much closer. It feels much more secure.Overall, this light seems like it will do what I want it to no problem, and the pricepoint is good. In a couple of months I'll be able to get a better idea of how it performs when the snow is flying!